MG Motor India has recently introduced its third fully-electric vehicle, the Windsor EV, to the Indian market. With an attractive starting price of Rs 9.99 lakh (ex-showroom), this latest addition promises to bring excitement to the EV segment. However, there’s a catch that potential buyers need to consider. Let’s dive deeper into the details of this launch and find out what sets the MG Windsor EV apart.
MG Windsor EV: A Closer Look at the Price and Leasing Model
While the introductory price of Rs 9.99 lakh is enticing, it’s important to note that this does not cover the cost of the battery. MG Motor India has adopted a unique “Battery as a Service” (BaaS) model, which means buyers will need to lease the battery separately. Priced at Rs 3.5 per kilometer, this leasing model allows MG to offer a lower upfront cost for the vehicle itself. The Windsor EV is an interesting proposition, but how does it measure up in terms of value?
Booking and Test Drive Information
Starting from October 3, potential customers can place their bookings for the MG Windsor EV, with test drives commencing on October 13. While the company has not yet disclosed the full price list for all variants, deliveries are expected to begin soon. Available in three trims – Excite, Exclusive, and Essence – the Windsor EV provides a range of options to suit different preferences and budgets.
Exterior Design: Stylish and Minimalistic
Inspired by the Wuling Cloud EV, which is popular in China, the MG Windsor EV offers a sleek and minimalist exterior design. Its striking front fascia includes a split headlight setup with connected LED DRLs, giving it a modern and futuristic appeal. The car’s side profile is clean, featuring flush door handles and 18-inch alloy wheels, contributing to its streamlined look.
At the rear, a roof spoiler and connected LED tail lamps enhance the vehicle’s sporty vibe. The charging flap is conveniently located below the A-pillar for easy access. With color options like Starburst Black, Pearl White, Clay Beige, and Turquoise Green, the MG Windsor EV ensures that style-conscious buyers have plenty of choices.
Interior and Features: Packed with Tech and Comfort
Step inside the MG Windsor EV, and you’ll be greeted by a luxurious and tech-savvy cabin. At the center of the dashboard is a massive 15.6-inch infotainment system—the largest in its segment. This system supports Apple CarPlay, Android Auto, and comes pre-loaded with apps like JioSaavn for entertainment on the go. Additionally, the 8.8-inch digital instrument cluster adds to the high-tech driving experience.
Comfort is prioritized in the Windsor EV, especially for rear-seat passengers who can enjoy a reclining seat that adjusts up to 135 degrees. The front seats are electrically adjustable, and rear AC vents keep the cabin cool. One of the standout features is the panoramic glass roof, a first in the mass-market EV space.
Other premium features include a leather-wrapped steering wheel, 6-way electrically adjustable driver’s seat, and customizable ambient lighting with 256 color options. Wireless phone charging, a 9-speaker Infinity sound system, and a powered tailgate add to the long list of conveniences.
Powertrain and Performance: Efficient and Powerful
The MG Windsor EV is powered by a 38kWh LFP (Lithium Iron Phosphate) battery that feeds energy to a single electric motor mounted on the front axle. This setup produces 134 bhp and 200 Nm of torque, delivering a smooth and responsive driving experience. With an ARAI-rated range of 331 km on a single charge, the Windsor EV offers practical range for daily driving.
The car comes equipped with four drive modes: Eco, Eco+, Normal, and Sport, allowing drivers to optimize their driving experience based on preference and conditions. For eco-conscious drivers looking to maximize efficiency, the Eco+ mode will be particularly useful.
Charging Options: Flexibility for All Needs
MG Motor offers multiple charging options with the Windsor EV to suit different needs. The standard 3.3 kW CCS2 charger takes approximately 13.8 hours to fully charge the battery. However, faster charging solutions are available, including a 7.4 kW charger that reduces charging time to 6.5 hours and a 50 kW fast charger that can replenish the battery in just 55 minutes.
Additionally, the Windsor EV’s battery can be charged using a 45 kW DC fast charger, making long trips and quick top-ups more convenient. The “Battery as a Service” model allows customers to lease the battery, providing flexibility in ownership and potentially reducing the cost of maintenance over time.
Final Thoughts: Is the MG Windsor EV Worth It?
The MG Windsor EV offers a unique combination of style, technology, and affordability, making it an attractive option for those looking to transition to electric mobility. The BaaS model may appeal to buyers who want a lower upfront cost, though the Rs 3.5 per kilometer battery leasing rate adds an ongoing cost to ownership.
With its impressive list of features, practical range, and various charging options, the Windsor EV is well-positioned to capture the interest of eco-conscious and tech-savvy consumers in India. As the EV market continues to grow, MG’s latest offering could play a significant role in shaping the future of electric mobility in the country.
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I am Praveen Kumar, a 21-year-old passionate about writing and staying informed. On CNA Times, I bring the latest news and updates, offering readers accurate and insightful information with my expertise and dedication.