Digital Marketing 30-Day Learning Plan (Beginner to Expert) 2025

Here’s a 30-day day-by-day learning roadmap to help you become proficient in Digital Marketing, covering everything from the basics to advanced concepts. This plan includes what to learn each day, and recommended resources (free & paid) for each topic.

 

Day	Topic	What to Learn	Suggested Resources
1	Introduction to Digital Marketing	What is digital marketing, channels, scope, career paths	Google Digital Garage
2	Marketing Fundamentals	4Ps, B2B vs B2C, marketing funnel, segmentation	HubSpot Academy
3	Website Basics	Domains, Hosting, CMS (WordPress), basics of UX	WordPress.com
4	SEO Basics	How Search Engines Work, Types of SEO, keywords	Moz Beginner’s Guide
5	Keyword Research	Keyword types, tools (Google Keyword Planner, Ubersuggest)	Ahrefs Blog
6	On-Page SEO	Meta tags, headings, URL structure, internal linking	Yoast SEO Guide
7	Off-Page SEO	Link building, guest posting, authority building	Backlinko
8	Technical SEO	Sitemaps, robots.txt, page speed, mobile SEO	Google Search Central
9	SEO Tools	Google Search Console, SEMrush, Ahrefs, Screaming Frog	Google Search Console Help
10	Google Analytics (GA4)	Installation, metrics, reporting, dashboards	Google Analytics Academy

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📱 Social Media & Content Marketing

Day	Topic	What to Learn	Suggested Resources
11	Social Media Marketing Basics	Facebook, Instagram, LinkedIn, X, YouTube, TikTok overview	Meta Blueprint
12	Facebook & Instagram Ads	Audience targeting, ad formats, campaign setup	Facebook Ads Guide
13	LinkedIn & Twitter Ads	B2B Marketing, retargeting, analytics	LinkedIn Ads Guide
14	Content Marketing Strategy	Content types, pillar content, storytelling	Content Marketing Institute
15	Copywriting & Engagement	Hooks, CTAs, persuasive writing techniques	Copyhackers

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💌 Email Marketing & Automation

Day	Topic	What to Learn	Suggested Resources
16	Email Marketing Fundamentals	List building, segmentation, campaign types	Mailchimp Academy
17	Email Tools & Automation	Tools (Mailchimp, ConvertKit), automations, A/B testing	Moosend Blog

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💰 Paid Ads & Conversion Optimization

Day	Topic	What to Learn	Suggested Resources
18	Google Ads (Search)	Campaign setup, keyword match types, ad copy	Google Skillshop
19	Google Display & Video Ads	GDN targeting, placements, YouTube campaigns	Google Ads Help
20	Remarketing & Retargeting	Setup with GA4 and Google Ads, benefits	WordStream Guide
21	Conversion Rate Optimization (CRO)	Funnels, heatmaps, landing page A/B testing	CXL Institute

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📈 Advanced & Analytics-Focused Skills

Day	Topic	What to Learn	Suggested Resources
22	Influencer & Affiliate Marketing	Platforms, outreach, commission models	Influencer Marketing Hub
23	Analytics Deep Dive	Event tracking, UTMs, funnel reports	GA4 Tutorials – Analytics Mania
24	Marketing Automation	CRM, workflows, tools like HubSpot, Zapier	HubSpot Workflows
25	Marketing Strategy & Planning	Budgeting, calendar planning, KPIs	Smart Insights
26	Branding & Storytelling	Brand identity, voice, content tone	Neil Patel Blog

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🏁 Practical Application & Certification

Day	Topic	What to Learn	Suggested Resources
27	Build Your Portfolio	Create case studies, personal website	Use WordPress + Canva
28	Freelancing & Jobs	Upwork, Fiverr, remote job platforms	LinkedIn Jobs
29	Certifications	Google, HubSpot, SEMrush certifications	Certifications List
30	Final Project & Audit	Run a mock campaign or real campaign, analyze it	Use Google Ads + GA4

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✅ Tips to Maximize Learning

• Dedicate 2-3 hours/day minimum.
• Create a dummy website or blog for experiments.
• Join communities: Reddit, GrowthHackers, LinkedIn groups.
• Regularly read blogs: Neil Patel, Moz, Ahrefs, HubSpot.

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