Uttar Pradesh Digital Media Policy 2024: Influencers Can Earn Up to ₹8 Lakh

The Uttar Pradesh Digital Media Policy, 2024, creating significant opportunities for social media influencers. Under this new policy, influencers who actively promote government schemes and initiatives on platforms like X (formerly Twitter), Facebook, Instagram, and YouTube can earn substantial income through state-sponsored advertisements. Reported The Indian Express.

Uttar Pradesh Digital Media Policy 2024: A Game-Changer for Influencers

The Uttar Pradesh Cabinet has given the green light to the Digital Media Policy, 2024. This policy is designed to harness the power of social media by partnering with influencers to promote government initiatives. The state will compile a list of social media influencers eligible to receive advertisements aimed at spreading awareness of UP government schemes.

Earnings Potential for Influencers: Up to ₹8 Lakh

Influencers who align with the UP government’s promotional activities can earn a considerable amount through this initiative. The policy categorizes influencers based on their reach and engagement, with payments varying accordingly:

Influencers on X, Facebook, and Instagram can earn up to ₹5 lakh, ₹4 lakh, ₹3 lakh, and ₹2 lakh, depending on their category.
YouTubers have even greater earning potential, with payments reaching up to ₹8 lakh, ₹7 lakh, ₹6 lakh, and ₹4 lakh per month for videos, shorts, and podcasts.

How the Payment Structure Works

The UP government’s Information Department, led by Principal Secretary Sanjay Prasad, will oversee the selection of agencies and firms responsible for distributing advertisements to influencers. The categorization of influencers and corresponding payment amounts will be determined by the number of subscribers and followers each influencer has. This structured approach ensures that payments are equitable and reflect the influence and reach of each content creator.

Regulating Social Media Content: New Guidelines

The new digital media policy isn’t just about providing opportunities for influencers; it also seeks to regulate content on social media platforms. Guidelines have been introduced to address and penalize objectionable content.

For instance, anti-national content is now classified as a serious offense, with potential punishments ranging from three years to life imprisonment. Similarly, defamatory and obscene content will also be subject to legal consequences under this policy.

Conclusion: A Bold Move Towards Digital Governance

The Uttar Pradesh Digital Media Policy, 2024, marks a significant shift in how government schemes are promoted and communicated to the public. By leveraging the reach and influence of social media creators, the UP government aims to effectively disseminate information while providing influencers with substantial earning opportunities. This initiative not only boosts the income potential for influencers but also ensures that government initiatives reach a wider audience.

So, in today’s article, we explored the Uttar Pradesh Digital Media Policy. If you found this article helpful in any way, please let us know in the comments. Be sure to follow CNA Times.

Praveen Kumar

I am Praveen Kumar, a 21-year-old passionate about writing and staying informed. On CNA Times, I bring the latest news and updates, offering readers accurate and insightful information with my expertise and dedication.